about
my story
I’ve never seen fashion as just clothing— to me, it’s storytelling, psychology, and curation. That mindset led me to study Fashion Design & Merchandising, where I learned how visuals shape perception and how a concept can live beyond fabric.
While I was still in school, I started producing my own editorial projects — styling, directing shoots, and building narratives from moodboard to final image. That work evolved into I Spy A Find — first a vintage shop, now becoming an independent zine and creative platform centered around Truth, storytelling, and found beauty.
To learn how ideas function in real-world retail and branding, I worked as a Visual Merchandising Leader, leading teams and designing in-store experiences for commercial spaces. It taught me how to balance creativity with structure and vision with execution.
I Spy A Find became my personal case study. I handled everything— creative direction, branding, web design, product curation, photography, and marketing. It made me realize I don’t just style or design— I build experiences.
Now I’m expanding that into the digital world. I’m currently completing my UI/UX Design Certification through Cornell University, refining how I approach interaction, usability, and digital storytelling— applying the same eye I use in fashion to interfaces, systems, and experience design.
visual process
I start with a feeling— not clothing, not layout, not product. Emotion leads everything.
From there, I build the world around it: color, light, texture, narrative, character. I don’t ask what looks good?
I ask what feels true?
I collect — film stills, poetry, archival images, locations, fabrics, faces. I strip it down, refine, and only keep what serves the story.
Then I translate it into form: casting, clothing, set, composition, typography, interface
whatever medium carries the soul of the idea.
On set or on screen, I let the story breathe. Nothing is accidental, but nothing is over-staged.
My work isn’t about decoration
it’s about directing emotion into something you can see.
- 
      
        
          
        
      
      
My role in film centers on styling and atmosphere— translating editorial precision into motion.
 - 
      
        
      
      
My editorial work studies how fashion and image construct tone— precise, intentional, and directional.
 - 
      
        
      
      
My work in visual merchandising centers on leading creative teams to build strong, cohesive brand visuals across physical and digital spaces.